Skincare company La Roche-Posay conducted a survey in the UK which revealed that more than one-third of Brits do not use sunscreen while in the notoriously gray-skied country.
May is Skin Cancer Awareness Month, so the company is reminding individuals of the importance of using sunscreen that contains ultra violet-blocking SPF, even on cool or sunless days.
"In countries like Australia who have hot weather all year round, high-factor sun protection is a part of life and a daily event. The unpredictable nature of British weather at this time of year means that people may not appreciate the intensity of the sun and may still get sunburned," said dermatologist Jonathan Bowling.
Results of the survey also showed that about 13 percent of Britons never use sunscreen, even when on tropical vacations. About one-quarter of the surveyed respondents reported getting a sunburn within the last year, and 9 percent said that they got burned on a cool day.
Moreover, it seems as though many are just uninformed when it comes to skin care products. About 86 percent said they were unaware of what UVA or UVB rays are, and more than half said they would ask a pharmacist for sunscreen advice, as opposed to a dermatologist.
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