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Jul 13, 2011

Love your skin tone, love your life


Embracing who you are may lead to a better life. A recent study shows that African Americans who embrace their racial identity tend to be happier. 


Michigan State University researchers surveyed African American adults and found that the ones who claimed that being black was important to them also appeared to be happier with their overall lives.


The scientists who conducted the study suggested that the positive feelings may be attributed to a strong sense of belonging. African Americans who feel a strong connection to their racial identity feel as though they are part of a group, and develop a strong sense of community. This can boost a person's self-confidence, and help them feel supported by and connected to those around them.


Lead researcher Stevie C.Y. Yap claims that this study is the first to produce these kinds of results.


"This is the first empirical study we know of that shows a relationship between racial identity and happiness," said Yap, adding, "This sense of belongingness is especially important for happiness in women."


Women looking to embrace their African American skin should consider using skin care products developed for black women. These products encourage women to feel confident and proud by creating a product geared towards their specific skin needs.  

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