Do cosmetics make us feel better on the inside as they're helping us look good on the outside? A recent study suggests that some people might be buying cosmetics for emotional reasons.
Scientists at the University of the Basque Country (UPV/EHU) surveyed 355 women and asked them questions regarding the emotional and physical functions that cosmetics serve as well as how satisfied they were with the products. They found that consumers were most satisfied when the product helped them feel better about themselves and brought about positive emotions.
"The study shows that both the emotional and utility aspect of cosmetic brands have a significant impact on consumer satisfaction, but that the emotional component has a greater effect", said Vanessa Apaolaza, a researcher from UPV and lead author of the study.
Researchers found that the largest emotional component involved in cosmetics buying was the positive feeling that comes from successful social interactions while wearing the products.
African American skin care products can help women boost their self-esteem by letting them know that they're buying a product that not only helps them look great, but contains healthy antioxidants to protect their skin.
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