Women aren't the only ones who want smooth, even complexions, and men are beginning to catch on that ladies don't just wake up with glowing skin – as looking good often requires African American skin care products.
As such, men's skincare grew by 11 percent between 2010 and 2011, according to research company NPD Group.
However, men seem to struggle figuring out just what products they should be using, as they have trouble identifying what their problem is to begin with.
"Once men know they have a need to fill, their problem-solution orientation will fuel their desire to find products to alleviate their grooming challenges," said Karen Grant, VP and senior global analyst at NPD Group. "They also have to unlearn the idea that the body skin care products they use, such as bar soap and body lotion, works just as well for facial skin."
Men who experience dryness or uneven skin tone – which may appear as dark spots on brown skin – should consider trying African American skin products that contain antioxidant ingredients and hyaluronic acid, which gently helps to lighten discolorations.
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