This holiday season, when you're adding the best African American skin care products to your wish list, you might want to pick up some for the guy in your life as well. According to a recent article in the New York Times, men are changing their attitudes about beauty routines, and are buying expensive skin care products more often.
"The man today purchasing these products is so different than [he was] eight years ago," said skin care expert Celeste Hillings, quoted by the news source. "These guys who always thought it was vain or too metrosexual [to splurge on beauty products], now think it’s almost a badge they wear to say, 'I’m a modern guy because I care about my skin.'"
The Times stated that men like products that multitask, such as moisturizer that works as a sunscreen or toners that double as conditioners.
AskMen.com reports that even though men tend to care less about their skin care routine than women do, they participate in many outdoor recreational and work activities that can damage their complexion. If nothing else, men need to remember to always wear sunscreen, even in winter, if they are going outdoors.
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