Research finds what's most important for women when it comes to cosmetics

 

Why do you choose your African American skin care product? Is it because it matches your skin tone perfectly, or contains antioxidants that have been shown to enhance the health and appearance of your complexion? In September, the Roy Morgan Research Center set out to determine the most important factors that influence New Zealand women when they choose cosmetics.

The researchers found that "getting the most value for the money" was the number-one reason that most women chose a particular makeup product over another. The second most important factor for the women who were surveyed was "quality brand names," followed closely by "sun protection factor (SPF).

"Value for money is a factor likely to be considered important in most consumer buying decisions, and skin care and cosmetic purchases are no exception," said Pip Elliot, client services director of the research center.

The best news to come out of this research was that 54 percent of women understand that it's important to choose a product that contains SPF to protect the skin from the sun's harmful UV rays. It's important to remember that, even in winter, the sun can still damage the skin.