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Apr 30, 2011

New makeup line for African American skin launched


Cosmetic company JAFRA Color has recently announced the launch of a makeup line that features a wide variety of highly pigmented eyeshadows, lipsticks and blushes for darker skin as well as concealers and a vitamin-infused mascara.


Inspired by world-renown makeup artists Sergio Lopez-Rivera and Aliesh Pierce, the line will be available in countries around the globe to help women of color look and feel their best.


"Feeling good on the outside is incredibly empowering," said Janice Jackson, senior VP and chief marketing officer at JAFRA Cosmetics International. "We made a conscientious effort to create a line that offers women a vast array of gorgeous shades that enable them to satisfy their beauty needs with confidence."


Powder cosmetics like eyeshadow and blush are triple-milled for even, rich application. Lipsticks contain vitamins C and E in addition to rich pigmentation, to promote smooth, soft lips while adding vibrant color. JAFRA's mascara contains vitamins B5 and E to nourish the eyelashes while a patented cotton extract helps them retain a curl.


Additionally, the new line will include 11 new shades of nail polish. 

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